Digital Marketing – Career Insights and Scope in 2014

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Digital marketing sector has suddenly become quite popular in the web world. To define digital marketing in simple terms, it is the promotion of brands and products with the help of electronic media. The major difference between digital marketing and traditional marketing strategies is that digital marketing will help you analyze and understand your market campaigns in real time.

The scope of digital marketing and the associated career prospects are quite high in 2014. Digital media is a huge resource for shopping, entertainment, social interaction, news, etc. Thus, a large number of consumers can be tapped through this source.

Your career in the field of Digital Marketing

If you are considering digital marketing as a career, you should go for it with an open mind. You should be flexible so that you can adapt with the market well and update yourself as per market requirements. Common roles that you can get in the field of Digital Marketing include:

  • Digital Account Manager
  • Social Media Manager
  • E-commerce Manager
  • SEO Analysts
  • Affiliate marketing specialists
  • Email and SMS marketing specialists
  • Content Marketing specialist
  • PPC Manager

The job role for each and every designation is quite different and challenging. A Digital Account Manager will have to work on a variety of things. He or she will go for market research, build up links with clients, combine digital marketing with traditional marketing, etc. Apart from this, the Digital Account Manager will also have to monitor the marketing campaigns in order to know whether or not it is working successfully. If there is no success, then he or she will have to develop a new marketing strategy. The Social Media Manager and the E-commerce Manager will have similar line of work in their respective fields.

As far as SEO Analysts are concerned, they will mainly have to deal with the technical side of digital marketing. Thus, their main aim will be to look for way outs which will help in increasing the number of “hits” for their concerned website. Thus, they will have to work in order to improve the Google ranking of the concerned website by convincing other major related websites to link to it. They will have to ensure that the content uploaded in the website is up-to-date and correct and all the links and pictures are labeled and have description.

Affiliate marketing specialists will mainly help the big and small companies to come up with a solid affiliate program which will help them in e-commerce and will be a good tool for online retailers. E-mail and SMS marketing is also a great way to market products or services and an excellent digital marketing tool. E-mails and SMSes will reach a huge audience easily. A large number of companies are hiring e-mail and SMS marketing specialists in order to target this huge audience.

The aim of the Content marketing specialists is to attract as well as help companies and organizations to retain customers by creating relevant content. This content is then marketed by them via various social media channels like Facebook, Twitter, Google+, etc. PPC is another tool in the field of digital marketing which will help you attract target audience to your website. In this option, the advertisers will have to pay the publisher, mainly a website owner, when their ad is clicked. PPC manager will have to check out as to how they will make this tool helpful for a company.

The field of digital marketing is constantly evolving. Thus, with time, there might be changes in the career prospects of a digital marketer. So, you should have the capability to evolve yourself along with the market.

Scope of Digital Marketing in 2014

As traditional marketing strategies are going nowhere, the scope of digital marketing is increasing regularly. The digital marketing industry is growing at a huge pace. The scope of digital marketing is not only restricted in the field of career. It has a good scope in terms of money. Moreover, the integration of social networks has increased the scope of digital marketing. It is expected that in 2014, visually attractive content, contests, facts and figures, etc. are going to be on the rise. Apart from this, it is also expected that animated GIFs are also going to be a big success in the digital world in 2014. To succeed in the field of digital marketing, you will have to handle complex customer relations with care. Apart from this, you need to initiate interactions with the customer and respond to their queries. Unless you can respond well to their queries, you will not get success with digital marketing. Digital marketing also provides you with the scope of evaluating big data so that you can make better business decisions within a short span of time.

In the recent times, all the major MNCs like Infosys, TCS, IBM, JellyFish, iProspect, Bigmouthmedia, etc. are hiring digital marketing specialists to give a boost to their marketing strategy. The salary and perks are not an issue for those who have ample knowledge in this field. They now play a major role in increasing the ROI for an organization. In Indian currency, experienced digital marketing experts can earn as much as INR 17 lakhs yearly. Moreover, in order to pursue a career in the field of digital marketing, one does not need to have higher education. Even a high school pass-out or Graduate student can pursue a course and start earning. Apart from this, self-employment options are also available in this field.  Joe Griffin, CEO and co-founder of a digital marketing agency iAcquire opines that “Digital marketing is one of the most exciting industries on the planet. More, the pay scale and career opportunities in digital marketing are incredible. It’s the way of the future.”

Hopefully, now you have a clear idea about how the digital marketing sector will work in 2014. This will help you develop your own marketing strategies accordingly.


  1. sir ,
    i have recently shifted to bangalore and deciding to do a course in digital marketing.can u jus guide me to persue this and what will be my carrer options.

    • Hi Udayan,

      Thanks for your interest. yes you can do digital marketing anywhere through our online training program. it will be 1 to 1 live interactive class. the details will be sent your mail shortly. Please share your name and mobile number to get free course brochure and admission counselor support.