Search Engine Optimization

Advance Diploma Course in Search Engine Optimization

Search Engine Optimization or SEO, as it is popularly known, is a technique which will help in increasing the visibility of a particular web-page or website in the organic (unpaid) search results of the search engine. The higher the website or web-page ranks in the search engine, the more visitors it will receive from the users of the search engine. With proper training in SEO, you will be able to target the different aspects of search like video search, image search, local search, news search, academic search, etc. With proper optimization, your website will be able to reach the target audience in a short span of time!

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2000+ Students, 1500+ Brands, 5000+ Projects Experiences

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  • Why Choose Us

    • Best Practices – Get trained in the best industry practices on search engine optimization from some of the best SEO consultants in India.
    • Most Popular 80-20 Methods – We will train you in SEO with the effective 80-20 method where 80% is Practical and 20% is Theory. This will help you get practical insights about SEO.
    • 3 Way Income Opportunities – We will give you professional certification and income opportunities, both – Full Time Job + Freelancing Home Based Job + Start Your Business.
    • Learn and Earn – Be Smart – Our SEO course is designed in a way that you can see your first income within your training period. So, you can earn even before you’re certified!
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  • Students Feedback

    Call Now – 09830363622

Become Eligible for Global Certification!

Give a boost to your career! Become Certified Search Engine Optimization Professionals!

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Enroll in any of our flexible Search Engine Optimization Training Program

You surely have other responsibilities, isn’t it? So, we are always flexible!

  • Full Time
  • Part Time
  • Online
  • Explore the Course


  • Course Content?

    MODULE 1: Basics of Search Engine

    Get to know what search engine is all about, a brief history of search engine and how they work.

    MODULE 2: Understanding Portals, Directories and Websites

    Update yourself about portals, directories and websites. Know the difference between directories and search engine and the major search engines and directories in the web world.

    MODULE 3: PageRank and Algorithms

    This module will help you know what PageRank is all about and the functions of algorithms. Get an idea about how we search and how it affects the ranking of the webpage.

    MODULE 4: Domain Name and Other Components of Website

    You will get to know how domain name can impact a website’s ranking. Also get an idea about    search engine friendly title, description, keywords, graphics, content, formatting, meta-tags and links.

    MODULE 5: Keywords Research and Analysis

    In this module, learn how to research keywords, analyze website of the competitors, choosing the right keywords, etc. Also, learn about Geo Targeting and SWOT Analysis of Website

    MODULE 6: SEO Techniques

    Learn about various SEO techniques for on page optimization purpose – White Hat, Black Hat, Grey Hat, etc. Get to know how to promote home page and inner pages of website.

    MODULE 7: Keyword Density Analysis and Optimizing Content and Image

    In this module, learn how to analyze keyword density. Get to know how to optimize website content and images to help the website rank higher in search engine.

    MODULE 8: Advanced SEO Techniques and Tools

    Get to know about canonical/404 implementation, anchor text, Google webmaster tools, Yahoo Site Explorer, creating HTML and XML sitemaps and creating Robots file.

    MODULE 9: Blogging and Blog Architecture

    In this module, you will learn about blog architecture, creating a blog, customized blogging platform, blogger design and wordpress design, blog submission and marketing.

    MODULE 10: Off Page Optimization Techniques

    Get a complete idea of local marketing, directory submission, search engine submission, article submission, free classifieds, press releases, video optimization, blog comments and link building.

    Our Philosophy?

    The MindStairs philosophy is “If you can’t measure it, don’t do it”. We will benchmark what you are currently achieving, and give you some realistic advice on what you can expect post training. Following the course, we’ll stay in touch with you for at least six months through a series of emails and webinars. We’ll also provide loads of free assessment tools, ROI calculators and templates to enable you to get started as soon as you get back to the office.

    Students Testimonials?

    The SEO training course at Mindstairs Academy was extremely productive. The best part was that I was earning while I was learning. The trainers here are the best professionals who will give personal attention to every student. Thus, the students here are able to grab each and every nuance of the vertical.

    Sumita Bhattacharya
  • To Learn Digital Marketing Call at 9433365039

World’s Top MNCs are now hiring Search Engine Optimization Experts

Digital Marketing Consultant Hiring by Leading Indian and MNC Companies

 

And Many More… Utilize the Opportunity!

Knowledge Base

Why is it important to go for a SEO Training?

Search Engine Optimization or SEO is the most in thing in the market. With the help of this technique, it will be easier for any website owner to generate traffic from the natural, free or editorial listings available on the search engines. All the major search engines like Yahoo, Google, Bing, etc. have such results. Most website owners will want their web pages, videos, listings, images, etc. to get ranked on these search engines based on what the search engine considers relevant to the users. Payments will not be involved as there will not be any paid search ads involved in the process. With a proper training in SEO, you will be able to know the nuances of the trade which will help you in properly optimizing a website so that it ranks higher in the search results of the search engine. Also, you will be able to know the tools which are mainly used for the purpose of search engine optimization. Thus, you will be well-trained for the job.


What can you learn from the SEO training program?

From the SEO training program, you will get the knowledge to develop a search engine friendly website by using different optimizing techniques. You will be able to get an idea about the structure, design and usability of a website. You will get ample training in ensuring that the search engine definitely indexes the website content ASAP so that the website gains maximum advantage compared to its competitors. Through this program, you will be able to gain knowledge about keyword analysis technique which will in turn help you optimize the content of any website and increase the relevancy of the content in the eyes of the search engine. With proper SEO training, you will be able to increase the ranking of the website through a proper link building action plan. Apart from this, the training will help you identify, measure as well as act upon the different Key Performance Indicators so that the SEO performance of the website gets a boost.


Who can join the SEO training program?

This course is mainly designed for the internet marketing executives who are involved in link building and marketing of websites in order to get best results in terms of ranking for the websites. However, website owners can also get themselves trained through this program in order to understand the nitty-gritty’s of the business. A simple graduate can also get himself or herself trained through this program in order to start his or her own business or get freelancing opportunities to earn.


Why opt for Mindstairs?

If you wish to learn reliable techniques which will help you in search engine optimization of your website, then you will have to come to Mindstairs. Our students have always appreciated our teaching techniques and course modules and have spoken highly of us. Check out our Student Testimonials section to know more about us.

At Mindstairs, we will teach you the White Hat techniques of search engine optimization rather than the Black Hat techniques. Thus, our students are more knowledgeable about keyword analysis, keyword research, link building, etc. which will make the website popular and acceptable both to the audience as well as the search engine. The White Hat techniques are more effective in SEO because of the long term positive impact it has on any website. Thus, if you enroll with us, you will be able to get 100% job oriented SEO training.

We have designed our SEO training program in such a way that it helps our students to get jobs at various major MNCs located in different parts of the country. With practical training of 2-3 months, you will be able to get practical knowledge about the tools and techniques used in the SEO world. Apart from this, at Mindstairs, we will not only train you but will also provide you with earning opportunities while you are learning from us. You will be able to get home based jobs easily from us!

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Mindstairs Digital Marketing Training Students in Kolkata, India

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